Lil’ Monkey is a fun and small brand for children’s products from age 0-10. Kids often act just like monkeys. They are expressive, witty, smart and sometimes naughty. The style of the brand is a combination of urban and wild. While the jungle is the main theme of the identity, some modern aspects are added, such as that the little monkeys are dressed like humans. The color palette is pastel, which is seen in a lot of children’s products and adds a modern touch to the jungle theme.
PROJECT TYPE Character Design, Pattern Design ART DIRECTION Terri Fry Kasuba, Tyler School of Art